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Welcome to our Home Town

In 1967, we had an idea to create a beauty company that would reach people across the world - and so Oriflame was born. Oriflame has helped people to look, feel and live better - enriching the lives and fulfilling the dreams of many. Our collective passion, drive and determination is at the heart of that success.

For us, the journey to fulfilling dreams and changing lives is as exciting as the goal. The path may be different for everyone, but they all share one thing - that beautiful feeling of making a positive change. Of taking charge of your destiny and writing your own history.

Fifty years on and Oriflame’s global community is filled with millions of inspiring and heart-warming stories. Stories of progress, passion and personal success. We invite you to celebrate these stories with us in our home town of Stockholm.


Jonas and Robert af Jochnick
Co-Founders of Oriflame